PURA BY BELLUM: The Conscious Woman’s Activewear

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Designed for the modern busy woman, Bellum’s bold prints and sleek designs have already become a firm favourite amongst fitness fanatics but with the recent launch of their new capsule collection Pura, they’re wanting to do more than improve your fitness.


Made in Portugal with handpicked Italian fabrics constructed from Econyl® regenerated yarn*, Pura was developed to appeal to the new breed of active woman who want to make a conscious and considered purchase without sacrificing on style.

Performance driven, Pura’s mix of eco fabrics and recycled materials (including old carpet and discarded fishing lines) offers the ultimate in high performance fabric providing must have muscle compression, UV protection, anti-piling, abrasion resistant and excellent coverage, whilst remaining light weight and breathable. 

Boasting a beautiful cherry blossom print, along with seasonal cayenne coloured pieces and staple black items with subtle gold and silver trim details Pura is a timeless collection for anyone who wants to get fit and look good, in the knowledge that they’re also doing good.

Pura by Bellum is available online and at selected retailers from £80-£120.  https://www.bellumactive.co.uk