The Scents of Summer 2025

Jo Malone English Pear & Fresia - The Scents of Summer 2025

Summer 2025 isn’t about chasing the sun—it’s about surrendering to it. That late-afternoon haze. The rustle of linen at aperitivo hour. A scent that turns heads before you’ve even entered the room. This season, fragrance is less an accessory, more a passport—each spritz transporting you somewhere deliciously warm, a little mysterious, and infinitely chic.

Set against the slow burn of an Italian evening—terracotta rooftops, velvet shadows, the distant chime of a vespa—this olfactory edit captures the essence of summer in full bloom. From English orchards to Roman nights, the scents featured here are all about mood: ripe fruits, smoky vanillas, heady florals, and skin-like musks that linger like secrets.

There’s Jo Malone’s crisp pear-and-freesia elegance. A new drop from Merit Beauty that’s clean but quietly provocative. Maison Noir’s Plumeria Vanilla—lush, sun-drenched, and softly narcotic. Muse by Yves Saint Laurent, made for the moment you slip into something silk and don’t look back. Floris Purple Memoire, all violet dusk and old-world intrigue. And yes, Valentino’s Born in Roma Extrait Donna—a sensual swirl of jasmine and bourbon vanilla that practically purrs.

But this isn’t a roll call—it’s a moodboard. An invitation to scent your summer story in whatever notes make you feel most unforgettable. Seen something that lingers? Click the image to bring it home

Photography ASIA WERBEL











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