BRAND FOCUS: Dazed But Amazed


Dazed But Amazed, my latest obsession. Or rather following their beautifully styled Instagram account and drooling over their uber cool, hand screen-printed linen is.  

The brain child of Australian ‘creative business juggling mother’ (her own words) Jes O'Brien Saddington and supported by her handy husband Mic, and their mini product tester/son Banjo, Dazed But Amazed specialises in beautiful and ethical bed linen for kids.


Collaborating with a specially selected team of talented artists and brands, each item of drool worthy Dazed But Amazed linen is hand screen-printed in their own studio, hand finished and limited edition, so there’s no chance of your bff’s kid sporting the same linen. And because Dazed But Amazed uses 100% linen it actually gets better with age, getting softer the more you wash it…Oh and did I mention it is also environmentally friendly, 30% stronger than cotton, breathable and hypoallergelic. I know, linen bed linen is sounding pretty great right now isn’t it.


But it’s their killer designs that make Dazed & Amazed so desirable. From their signature Dazed But Amazed Pillow series to their Roll With It fitted cot sheets and their Indigo collection using traditional Japanese shirobri dying techniques, there isn’t a piece I don’t love.

To join me in my obsession visit or follow them on Instagram @dazedbutamazed .