BRAND FOCUS: Fred & Noah


Other than feeding my inner snoop, one of the primary reasons I love Instagram is it’s ability to alert me to those little known brands I would have otherwise never heard of.  

Essex based Fred & Noah is one of those brands. A small family brand, Fred & Noah was set up by mum of two Natalie Reynolds with the aim of providing durable baby clothes that are stylish and comfortable yet kind on your little ones skin.


Available for boys and girls aged 0 to 4 years, Fred & Noah sells everything from handprinted vests and t-shirts, to handmade dribble bips and exclusive Harper Blue baby booties but it’s their range of playful printed leggings that really make Fred & Noah stand out from the crowd.


Handmade in their Essex studio from 95% cotton and 5% elastine jersey, each pair of unisex leggings features a non roll enclosed waist band and reversible cuff, designed to be folded up or down as your child grows. So clever.

However it’s their beautifully designed Organic Collection made from 100% organic stretch cotton  that I've totally fallen for. From their gorgouse gold humming bird print to their super cool panda print, I just can’t get enough.


To view Fred & Noah's full range of baby and toddler clothing head over to