Moo Elixir Is Redefining Clean Beauty with Luxury Tallow Skincare
From ancestral rituals to modern science, Moo Elixir is bottling the clean beauty movement’s most unexpected hero: beef tallow.
“Clean beauty” isn’t just a label anymore – it’s a litmus test. The term has become less of a marketing tactic and more of a movement toward safer, ingredient-conscious products. When it comes to tallow skincare, California-based brand Moo Elixir is leading the trend that every clean beauty connoisseur seems to be trying. Founded by siblings Miranda and Brian Robertson, Moo Elixir is rooted in grass-fed tallow, powered by modern science, and reshaping how we think about beef tallow skincare. Plus, it’s proving why ancestral ingredients deserve a place in your everyday beauty routine.
From Harmful Ingredient Lists to Luxury Formulations
Miranda and Brian’s clean beauty journey started with an uncomfortable truth. “We started Moo Elixir because I couldn’t ignore what I was seeing on skincare labels anymore. The more we learned, the more concerned we became. Many of the most common ingredients in everyday skincare have been linked to serious health risks, including cancer. That realization sparked my clean skincare journey. Around the same time, my brother and Co-founder, Brian, began using raw tallow on his face. We were blown away by the benefits. But we thought what if we could take it a step further? What if we could elevate it, make it more bioavailable, so it could truly penetrate the skin, and pair it with powerful botanicals to create a luxurious, nourishing skincare line without any harmful ingredients? That was the foundation of Moo Elixir,” says Co-founder Miranda Robertson.
Building a Complete Clean Skincare Routine
Moo Elixir’s current line includes hydrating facial creams, mists, serums, oil cleansers, and rich body butters (that are pregnancy belly friendly!). Each product is designed to be part of an AM and PM routine, with all products intended to work together and support long-term skin health. “We approach formulation with the goal of creating a complete, effective, and skin-supportive regimen,” says Miranda Robertson. “Whether it's cleansing, nourishing, or protecting the skin, each product in our line is designed to serve a specific purpose in that routine.”
According to Moo, their product formulation always begins with a skin concern, whether it be lack of hydration, barrier support, inflammation, redness, or texture. Moo builds its formulations using bioavailable, clean ingredients, then adds in secondary components like emulsifiers and emollients to ensure ultimate absorption and utmost benefits of their ingredients. Unlike most tallow products, these additions of emulsifiers and emollients allow Moo’s formulations to carry nutrients past the surface and absorb deeper into the skin.
“Our standard is simple: if it doesn’t directly benefit the skin or support the integrity of the formulation, it doesn’t make the cut,” says Miranda Robertson. “We work with ingredients that are not only clean and safe, but also functional. For example, our grass-fed, grass-finished beef tallow is rich in nutrients but has a large molecular structure that doesn’t easily absorb on its own. That’s why we incorporate select emollients and emulsifiers that help the tallow penetrate more deeply, so the skin can fully receive its benefits.”
The Truth About the Tallow Skincare Trend
Tallow may be trending on TikTok, but Moo Elixir warns that not all tallow formulations are equal. “The tallow skincare trend has blown up recently and rightfully so. However, as with any trend, there’s also been a wave of brands entering the space just to capitalize on the moment. Consumers should be cautious and always check where the tallow is sourced from and where and how the product is formulated. Poor sourcing or improper formulation can result in contamination, rancidity, or skin reactions,and ultimately, the product may not deliver the benefits that properly formulated tallow skincare can,” says Miranda Robertson.
The brand is very transparent about their sourcing practices, priding themselves in using only premium grass-fed tallow from a local farm in Colorado. Moo works directly with the farm and an expert chemist to produce their products in a lab, formulating small batches for quality and safety.
Why Moo Elixir’s Tallow Works
Moo Elixir has been able to modernize an age-old ingredient for today’s skincare routines through intentional ingredients and ancestral wisdom. “What makes Moo Elixir’s tallow so effective is the purity of our source and our science-backed formulation. We use premium tallow rich in skin-loving nutrients like vitamins A, D, E, and K, along with essential fatty acids that mimic the structure of our skin’s own oils. This allows it to support the skin barrier, and deliver deep, lasting nourishment,” says Miranda Robertson.
Formulated to be gentle and effective for all ages and skin types, Moo Elixir claims to have the same benefits across sensitive, dry, oily, or combination skin. Thanks to the avoidance of harsh chemicals, synthetic fragrances, and irritants, Moo is especially suitable for sensitive skin. “Our goal is to provide skincare that everyone can feel confident using every day. What truly sets Moo apart is our formulation philosophy; we believe in the power of ancestral ingredients, elevated by modern science. While raw tallow has incredible benefits, its large molecular size limits absorption. That’s why we combine it with plant-based emollients, and botanical extracts that help carry its nutrients deeper into the skin. The result is a line of modern, elevated tallow-based skincare that delivers luxury performance while staying true to its roots,” says Mirands Robertson.
Wellness Goes Western
Beyond tallow, Moo Elixir taps into a wider cultural shift westward. “People are craving authentic, effective rituals grounded in nature and simplicity. There’s a growing recognition that modern wellness doesn’t always have to mean high-tech or imported. Sometimes, the most powerful remedies come from traditional practices and ingredients that have been part of Western cultures for generations,” says Miranda Robertson.
From colostrum and raw dairy to fermented foods, tallow, and herbal remedies, there’s no denying that there’s been a resurgence of ancestral Western practices being re-embraced as part of holistic health.
“Wellness can be homegrown, accessible, and deeply effective,” says Miranda Robertson. “We believe the future of wellness isn’t about looking further out, it’s about looking deeper in, reconnecting with what’s always worked, and pairing it with what we now know through science.”
Moo’s Body Butter for Moms-To-Be
One of Moo’s hero products, the Body Butter, has become a particular fan favorite for moms-to-be. Loved by consumers for eczema relief, dry skin, stretch marks and pregnancy care, Moo’s nutrient-dense formulation is deeply nourishing and perfect for soothing sensitive and changing skin. Blended with tallow, shea butter, jojoba oil, and aloe vera, the Body Butter creates a protective barrier that helps lock in moisture while supporting the skin’s natural ability to stay soft and resilient. “During times of stretching and change, our nutrient-rich tallow, combined with calming botanicals like calendula extract and vitamin E, provides comforting care that supports the skin’s overall appearance with regular use. Best of all, it’s formulated without harsh chemicals or irritating ingredients, so moms-to-be can feel confident using it safely throughout pregnancy and beyond. It’s truly a luxurious, effective way to nurture your skin through all the beautiful changes of motherhood,” says Miranda Robertson.
Real Stories, Real Results
Since Moo Elixir’s founding in December 2024, the brand has received many touching stories of consumer feedback, from chemotherapy patients finding comfort, to eczema sufferers seeing dramatic skin transformations. “We’ve been deeply moved by the stories our customers have shared,” says Miranda Robertson. “Hearing that our creations are bringing significant relief and comfort means the world to us, and it’s been by far the most rewarding part of this journey,” says Mirands Robertson.
Moo Elixir Launches In Sprouts Farmer’s Market
As for what’s next, Moo Elixir is about to hit a new milestone: a launch into Sprouts this August, expanding access to clean beauty lovers nationwide. There are also new product innovations in the works, each one designed to honor the brand’s founding principles. “We’re thrilled to share that Moo will be launching in Sprouts this August,” says Miranda Roberston. “These upcoming launches will stay true to our commitment to clean, effective, and luxurious skincare while bringing fresh innovations to our line. There’s a lot to look forward to in 2025, and we’re so grateful for the support of our community as we continue this journey!”
Rooted in heritage, elevated by science, and uncompromising in its pursuit of purity, Moo Elixir is proving that sometimes the best thing you can do for your skin is to go back to what’s always worked. “For us, luxury isn’t about complexity or having a million products, it’s about quality, honesty, and keeping things beautifully simple. That’s the feeling we hope every Moo user walks away with,” says Miranda Robertson.
