A Luxe Traveller’s Guide to Croatia’s Hidden Gems
Because the best kind of luxury is the kind no one else has found yet.
Croatia has long been a favourite destination of affluent travellers, thanks to its sparkling Adriatic coastline, charming seaside towns, and world-famous destinations like Dubrovnik and Hvar. But beyond the bustling hotspots lies the quieter and more exclusive side of Croatia. It’s also home to tranquil islands with wellness retreats overlooking the sea and peninsulas where wine flows as freely as the ocean breeze.
Below, we’ve rounded up five destinations where privacy, elegance, and culture go hand in hand.
Šolta IslanD
Just a short sail from Split, Šolta Island remains one of the Adriatic’s best-kept secrets. Unlike its livelier neighbours, Šolta is a place where time slows down. Here, you'll find serene coves, fragrant olive groves, and traditional stone villages.
For those seeking a more upscale experience, consider staying in boutique hotels overlooking the sea or chartering a private yacht to explore its untouched bays. The waters around the island are among the clearest you'll find in Croatia. It's the perfect place to go for a lazy afternoon swim or snorkelling.
Foodies will find family-run restaurants specialising in freshly caught fish cooked in honey and olive oil, which the island is renowned for. Despite being close to the mainland, Šolta feels like a world away. No wonder it has become a favourite destination for those who prefer to unwind in privacy. Luxury travel in the Šolta island is all about authenticity, natural beauty, and the simple pleasure of enjoying a glass of local wine.
Rovinj
Rovinj is Croatia's most romantic town. So, it's no wonder that it has become a go-to destination for honeymooners. As soon as you arrive on the island, you'll immediately notice its pretty cobblestoned Old Town, crowned by St. Euphemia’s Church.
Walk hand in hand along the labyrinth of narrow alleyways that lead towards the sparkling sea. Stop by boutique shops for a little bit of shopping, or perhaps, sip coffee in one of the cafes along the town’s stylish marina. A haven for art lovers, Rovinj is also home to several art galleries featuring works of local artists. After a day of strolling, enjoy a candlelit dinner at some of the town’s fanciest beachside restaurants. Treat yourself to Michelin-starred cuisine as you marvel at the sun setting over the Adriatic.
When it comes to accommodation, you'll find plenty of options. For those who want to splurge, consider the Croatia villas perched on cliffs, surrounded by the panoramic views of the sea. If you prefer a bit of privacy, stay in cozy houses hidden beneath olive trees. These private retreats are the perfect base for your luxury holiday to Rovinj.
Mali Losinj
Mali Lošinj is located in the Kvarner Gulf, and a favourite destination for wellness travellers who want to indulge in luxury while surrounded by nature. Renowned for its aromatic pine forests and healing climate, the island is perfect for those searching for restorative escapes in Croatia. Nowadays, Mali Lošinj is home to high-end spas, elegant resorts, and a charming town lined with waterfront cafés and pastel facades.
For a truly exclusive experience, consider staying in upscale oceanfront villas. Many of these properties are set in secluded bays with direct access to the sea. Here, you’ll wake up to breathtaking views and start your day with a nutritious breakfast served right at your villa's balcony.
Mali Lošinj has also built a reputation for being a world-class wellness destination. Some programmes incorporate treatments of local herbs, sea minerals, and essential oils. Besides pampering yourself at the spa, don't miss the chance to try outdoor activities like hiking, sailing, and even dolphin-watching.
Ston
Nestled on the Pelješac Peninsula, Ston is a historic town that exudes quiet sophistication. It has the longest stone wall in Europe, second only to the Great Wall of China. A visit to this town offers a unique glimpse into Croatia's medieval past.
Ston is also famous for something more indulgent: oysters. Harvested from the pristine waters of Mali Ston Bay, these delicacies are among the finest in the world. Book a private oyster-tasting excursion for a more exclusive experience and a chance to savour the freshest oysters paired with crisp local wines from Pelješac’s vineyards. After your sumptuous meal, wander the town's atmospheric streets and discover stone houses and hidden courtyards that reveal a slower pace of life.
If you want to enjoy a lavish holiday away from the crowds, Ston is the place to be. Here, you can immerse yourself in authentic Dalmatian culture, indulge in some of the Adriatic’s sumptuous dishes, and relax while surrounded by ocean breezes.
Vis
Remote and alluring, Vis is an island that seems to have been forgotten by time, and that's exactly why it's an appealing choice to those who prefer a laidback Croatian getaway. For decades, Vis was closed off to visitors due to its military importance. But that’s no longer the case today. The island has now become a discreet hideaway for affluent travelers and even celebrities. Its laid-back atmosphere makes it a stark contrast to the glitzy islands of Hvar and Brac.
Vis is home to some of Croatia's most pristine beaches, including Stiniva Cove, considered the most photographed in the country. The island is also a favorite destination for seafood lovers. It has some of the finest restaurants specializing in a Mediterranean dining experience.
Since you're here for a luxury getaway, why not book a private yacht to discover the island's secret coves and hidden beaches? These bespoke Croatia cruise holidays allow you to experience Vis in the most chic and exclusive way possible.
For luxury travelers, these hidden gems allow you to enjoy a laid-back escape in Croatia, far from the busy tourist sights and crowded beaches. Solta Island lures you with its authenticity and natural beauty, while the romantic charm of Rovinj makes it a favorite destination for honeymooners. Mali Losinj is well-suited to those seeking wellness and relaxation, while Ston tempts food lovers with its oysters and some of Croatia's finest wines. And if you want a discreet holiday with a Hollywood allure, why not head to Vis? It has the glamorous vibe of Hvar, but without the overwhelming crowds.
